How to systematize your kids (and your business growth)

Last night something happened that I wanted to tell you about...

You see, in our household I am responsible for putting the kids to bed.

I've been doing this for a couple of years now, and let me tell you: convincing kids to sleep can sometimes feel like that carnival game Whac-A-Mole...

My son would fight me...or suddenly desperately start needing answers to the unanswerable questions of life. My daughter would simply refuse to go to sleep...or wake up every couple of minutes with a new request.

But lately, I've got their evening routine down to a finely tuned system:

Shower, brush teeth, eat evening snack, read story, put the 3 year old to bed, read story to 5 year old, put him to bed...RELAX.

I've worked hard to build this system...endured endless complaining and justifications for why it is not yet time for bed...but I endured...and it works!

So last night I had to go out, and my wife was a bit nervous because she hasn't had to put the kids to bed for a while.

But...I simply shared the system with her, and then left.

This morning, when I asked her how things went...she said she was surprised how easy it was. Everyone went to bed and stayed in bed, no complaints.

That's the beauty of a system: it is repeatable, it is consistent...and most importantly, it is teachable to others.

It is exactly the same with your business. Until you put your business activities into a system...you'll never be able to get consistent results. Sometimes things will go well...other times things will go badly...and you'll never know why.

Even worse, without a repeatable system, you can never move on to other activities. Without a repeatable system, it is very difficult to outsource your work while expecting reliable results.

Here's the thing: this is even more critical for your marketing processes.

Marketing can seem like magic - sometimes it works and sometimes it doesn't.

But, if you want to consistently grow your business, and stop wasting time and money on ineffective marketing and advertising...then you need a marketing system that runs on autopilot.

The first step to developing a marketing system is to identify the current marketing activities inside your business...and then document them and start optimizing them.

In today's email newsletter, I shared the first question you need to ask yourself if you want to start systematizing the marketing in your business.

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