How to shrink a mountain
How to escape from the stress of traditional advertising into the world of asset-based business growth. Grow your business without spending more.
Here's something mind-blowing for you...
Today Youtube decided to show me a short clip of Neil deGrasse Tyson (the astrophysicist). What he said blew my mind:
"Do you realize that if you took Earth, with all of it's valley, mountains and hills, and shrunk it down to a couple of inches...it would feel as smooth as a cue ball?"
Now, when you look at a mountain, it is huge. And I can't even imagine going down to the deepest part of the ocean.
But, at the scale of the Earth...they are microscopic. Now, if you look closely at a smooth cue ball, you might see some imperfections...but they are so small you can't even feel them. Those tiny little dents are the mountains and ocean trenches of Earth.
It all comes down to the way you look at it.
Sometimes when you look at a problem, it seems like a mountain...impossible to solve.
But...if you just change how you look at it...suddenly it becomes a microscopic obstacle, almost invisible. Nothing changed, except the way you look at it.
Growing your business is like that.
You have been taught that to grow and marketing your business, you have to spend money on advertising...and hope for the best.
Continue paying more and more to grow. But stop paying, and the growth stops.
It is a constant mountain of stress: newspaper ads, radio, Google Adwords campaigns, SEO, content marketing...the work just keeps piling on.
But here's the thing: there's a different way to look at business growth.
A way so different from traditional advertising...that this massive mountain turns into an almost imperceptible small dent.
When we use this way to grow your business...instead of finding ways for you to spend more money, we find and uncover the Hidden Marketing Assets that you already have. Then we build a marketing system for optimizing and exploiting them to create massive, exponential growth.
This marketing system will continually (1) create more and better qualified prospects, (2) convert more of those prospects into customers, and (3) increase the lifetime value of your customers.
By growing these three areas at the same time, we unlock your business's existing exponential growth potential. This is why your business can grow by 25% to 100% or more, within 60 to 90 days...without spending any more money on advertising.
And this is also why it is easy for us to guarantee our work.
This marketing system has been developed over the past 30 years, and has helped small business across the world to grow massively, while requiring less work, less stress and less investment than traditional advertising.
In today's email tip, I shared how we can help you uncover your marketing assets, and the first question that you need to answer to start optimizing and exploiting these money making assets already in your business.
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