It's not business, it's personal
Why all business is personal...and how you can exponentially grow your business by becoming a trusted advisor to your customers.
Have you ever heard anyone say to you "It's not personal, it's just business"? Well...
That quote originally comes from the Godfather movie. But here's the part from the original book that the movie left out.
"Tom, don't let anybody kid you. It's all personal, every bit of business. Every piece of shit every man has to eat every day of his life is personal. They call it business. OK. But it's personal as hell. You know where I learned that from? The Don. My old man. The Godfather. If a bolt of lightning hit a friend of his the old man would take it personal."
— Michael Corleone
Here's what you need to understand if you want to grow your business:
Business is about relationships...and relationships are as personal as they come.
There is not such thing as "just business".
Your customers buy from you because they know, like and trust you.
Once they stop trusting you, they stop buying from you.
But if they trust you (and you are worthy of their trust), then they will buy as much as they can from you.
If you do everything in your power to protect the interests of your customers...then they will always come back to you.
This is the key to building a strong, long lasting business.
It is the secret to growing your business without constantly having to spend money on risky new advertising projects.
Building great relationships with your customers, and becoming their trusted advisor will create exponential growth in your business:
They'll be happy to refer their friends, meaning more warm prospects, and higher conversion rates, at no additional cost!
They'll come back to buy from you again and again, meaning more transactions per customer, and a higher lifetime value.
They'll trust you to recommend valuable additional products or services each time they buy, meaning higher average transaction values.
Your relationship with your customers is one of the hidden marketing assets already in your business, that you are likely not optimizing and exploiting to its full potential.
In today's email newsletter, I shared the first question you need to answer if you want to start building better relationships with your current customers.