What business growth mindset do you have?
The single biggest difference between successful and unsuccessful businesses. How to shift your mindset to start seeing opportunities for business growth.
I recently started using Twitter for the first time.
One of the people I followed when I joined Twitter is Brian Tracy (a motivational speaker and self development coach).
I've got big respect for Brian Tracy, because his philosophy is positive and very similar to how I think.
Going over his past "tweets", I found this quote:
Successful people are always looking for opportunities to help others. Unsuccessful people are always asking "what's in it for me?"
This is true in life in general...but it is just as true in business growth.
You can think of it like:
Successful businesses are always looking for opportunities to help their customers. Unsuccessful businesses are always asking "what's in it for me?"
Here's the thing: If you want to grow your business significantly, then just changing your mindset from what you want to what your customers need can dramatically improve your results.
This mindset shift can be applied in all areas of your business:
You'll start focusing your advertising on what your customers want, instead of on your product...leading to better response for the same amount of spend.
Because you focus on your customer's needs, it becomes natural to think about what else they need when they buy something from you...leading to higher transaction values, and more income for the same amount of spend.
Because you put your customer's needs first, you'll start thinking about other ways you can help them, for example by staying in touch and educating them about their problem...leading to better follow-up and long term relationship with you customers, which means a higher customer lifetime value for you.
So you see: by looking for opportunities to help others...you are in fact helping yourself as well.
In today's email newsletter, I shared the first question you need to answer if you want to learn how to grow your business by focusing on what your customer needs, instead of what you want to sell.